Changing your branding?

I have seen several early stage (and established) businesses, become totally preoccupied with changing the name, logo and related matters. Often, disproportionate amounts of what is a limited budget are spent in this area. I agree that it's important, but often there are other things which deserve more attention (and budget). Your branding isn’t going to change the fortunes of a business, it will help, but only in a supporting role.

The name, logo and what the design people call the “look and feel” are definitely important, but get your priorities right. Sales revenue is a more pressing area to focus on !